Sosialisasi Pemasaran Islami Kepada Petani  Ikan Lele di Desa Salamjaya Pondoksalam Purwakarta

Jalaludin Jalaludin; Muhamad Iqbal Hoerudin; Tri Mutiara  Anaya

doi:10.37726/adindamas.v3i1.791

Jalaludin Jalaludin Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) Indonesia Purwakarta
Muhamad Iqbal Hoerudin STIES Indonesia Purwakarta
Tri Mutiara Anaya Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) Indonesia Purwakarta

DOI: https://doi.org/10.37726/adindamas.v3i1.791

Keywords: Islamic Marketing, Catfish, NIB, PAUD

Abstract

The majority of the livelihoods of the people of Salamjaya Village are farmers, both rice, vegetable, fruit farmers, including catfish farmers. Catfish farmers in Salamjaya Village are still relatively rare, this is caused by several indicators such as expensive feed, not having land for maintenance, and even still confused about marketing catfish. Perhaps many people already know the conventional marketing system, but there is still little public knowledge about the Islamic Marketing system, including catfish farmers who are still taboo about Islamic Marketing. The lack of studies on muamalah fiqh in the regions makes people only understand the fiqh of prayer worship, muamalah fiqh is usually based on the understanding of ancestors that has been passed down from generation to generation, which still needs to be studied in terms of its sharia suitability. The purpose of this PKM is to socialize Islamic Marketing to catfish farmers in Salamjaya Pondoksalam Village, Purwakarta. The method used in this PKM is socialization and discussion. The results of this PKM on the Socialization of Islamic Marketing to Catfish Farmers in Salamjaya Pondoksalam Village, Purwakarta are going well and smoothly, it can be seen that catfish farmers feel very helped by this PKM program. Catfish farmers can know and understand the importance of Islamic Marketing, because it has an impact on a person's body and behavior, and Plotting business locations as a means of increasing the number of consumers, as well as increasing income. Apart from that, the supporting programs are no less interesting and are implemented smoothly and well, namely activities for making Business Identification Numbers (NIB), playing and Jarsik with KKN, and teaching in PAUD.

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