Pendampingan Branding dan Plotting Lokasi UMKM Aneka Snack Tradisional di Desa Salamjaya Pondoksalam Purwakarta

Siti Sarifah; Cece Andi

doi:10.37726/adindamas.v3i1.790

Siti Sarifah Sties Indonesia Purwakarta
Cece Andi Sties Indonesia Purwakarta

DOI: https://doi.org/10.37726/adindamas.v3i1.790

Keywords: Branding Assistance, Plotting Assistance, Traditional Snack Location Plotting.

Abstract

One of the MSMEs in Salamjaya Village is the MSMEs of Various Traditional Snacks which still do not know product labeling or branding, as a result the products produced are still plain. In addition, the location of MSMEs in Various Traditional Snacks is still not available in the Google Maps application, the location of MSMEs on Google Maps is very important as a means of increasing MSME sales, nowadays consumers order all their needs to stay at home, including ordering food. This increasingly sophisticated technological development has encouraged the Salamjaya Village MSMEs to choose one of them to keep up with the times according to their abilities, or be forced to keep up with the times. The purpose of this PKM is to assist with branding and Plotting the location of UMKM Various Traditional Snacks in the village of Salamjaya Pondoksalam, Purwakarta. The method used in this PKM is counseling and mentoring. The results of the PKM regarding Branding and Plotting Assistance for Various Traditional Snack UMKM Locations in Salamjaya Pondoksalam Purwakarta Village are going well and smoothly, it can be seen that the UMKM players of Various Traditional Snacks feel very helped by this PKM program. MSME practitioners of Various Traditional Snacks can understand the importance of product branding and Plotting of business locations as a means of increasing the number of consumers and increasing income. Apart from that, supporting programs are no less interesting and implemented smoothly and well, namely the clean-up movement (geberber) and posyandu. This PKM supporting activity really highlights the characteristics of the countryside which has the character of mutual cooperation, a beautiful environment, and "someah" community members.

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