Pendampingan Pemasaran Digital Kepada Pelaku UMKM Abon Ikan Patin di Desa Jatimekar Kecamatan Jatiluhur
In order to increase the income of fishermen, one of them is processing fish catches to be used as food ingredients, so that processing has added value for fishermen to meet their daily needs. After the fish was successfully made into shredded catfish, further problems arose related to the marketing of the shredded catfish product, especially during the Covid-19 pandemic, all community activities were limited. This marketing problem is often a major problem for MSME players who are not literate or keep abreast of technological developments, including the shredded catfish MSME actors who still do not understand the use of social media as an effective marketing medium in generating many profits. The aim of the PKM is to help increase the sales of MSME actors in Shredded catfish in Jatimekar Jatiluhur Village, Purwakarta. The method used in this PKM program uses socialization and mentoring methods. The results of this PKM technically have been successfully implemented. The shredded catfish MSME actors have experienced changes both in terms of understanding and in terms of marketing. Initially, the shredded catfish MSME actors were still unfamiliar with digital marketing, now they understand digital marketing, including stages by stages in digital marketing. In addition, the MSME actors of shredded catfish, which previously used traditional methods in marketing the shredded catfish product, are now starting to use several marketplaces and Websites, even though the Website is still affiliated with the village.
Bakhri, Syaeful, and Vuvut Futiah. “Pendampingan Dan Pengembangan Manajemen Pemasaran Produk UMKM Melalui Teknologi Digital Di Masa Pandemi Covid-19.” Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences 2, no. 2 (2020): 59.
Duaistanto. “Sejarah Dan Wisata Waduk Jatiluhur - Bendungan Terbesar Di Indonesia.” Https://Www.Duaistanto.Com/. Last modified 2021. Accessed February 25, 2022. https://www.duaistanto.com/2021/09/sejarah-dan-wisata-waduk-jatiluhur.html.
Febriani, Rizki, Novi Puji Lestari, and Uci Yuliati. “Pendampingan Pengelolaan Digital Marketing Pengusaha Muslim Korwil Dau Malang.” Studi Kasus Inovasi Ekonomi 5, no. 01 (2021).
Haryanti, Sri, Bambang Mursito, and Sudarwati Sudarwati. “Analisis Strategi Pemasaran Digital Untuk Meningkatkan Penjualan Produk Batik Pada PT. Danar Hadi Surakarta.” Jurnal Ilmiah Edunomika 3, no. 01 (2019).
Jusniati, Jusniati, Patang Patang, and Kadirman Kadirman. “Pembuatan Abon Dari Jantung Pisang (Musa Paradisiaca) Dengan Penambahan Ikan Tongkol (Euthynnus Affinis).” Jurnal Pendidikan Teknologi Pertanian 3, no. 1 (2018): 58.
Komariah, Kokom. “Pendampingan Pemasaran Digital Kepada Pelaku UMKM Abon Ikan Patin Di Desa Jatimekar Kecamatan Jatiluhur,” 2022.
Naimah, Rahmatul Jannatin, Muhammad Wahyu Wardhana, Rudi Haryanto, and Agus Pebrianto. “Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM.” Jurnal IMPACT: Implementation and Action 2, no. 2 (2020): 119–130.
Rahayu, Julianti Sawitri, Mohammad Fahrizal, Siska Rahmayanti, and Mila Sari Oktapianti. “Sosialisasi Digital Marketing Pada UMKM Desa Jatimekar Jatiluhur Purwakarta.” ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat 2, no. 1 (2022): 88–99.
Rusnaini, Rusnaini, Raden Qonita, and Erna Yuliandari. “Pelatihan Pembuatan Abon Ikan Air Tawar Untuk Memberdayakan Masyarakat Di Desa Sidoarum.” E-Dimas: Jurnal Pengabdian kepada Masyarakat 11 (December 2020): 525–530.
Wasiaturrahma, Wasiaturrahma, Dina Heriyati, Chorry Sulistyowati, and Shochrul Rohmatul Ajija. “Peningkatan Pendapatan Nelayan Tradisional Melalui Pendampingan Manajemen Pengolahan Dan Pengawetan Ikan Pada Istri Nelayan Di Kelurahan Kedungcowek, Kecamatan Kenjeran, Surabaya.” Jurnal Layanan Masyarakat (Journal of Public Services) 4, no. 2 (2020): 361.