Pelatihan Dan Pendampingan Penerapan Etika Pemasaran Islam Dalam Digital Marketing Bagi Pelaku UMKM Desa Karyamekar Kecamatan Pasirwangi Kabupaten Garut
DOI:
https://doi.org/10.37726/g0etn930Keywords:
Islamic marketing ethics, Digital marketing, MSMEsAbstract
The use of digital marketing by MSMEs in rural areas still faces various challenges, such as limited digital literacy, a lack of understanding of online marketing strategies, and minimal awareness of the importance of ethics in marketing activities. This community service activity was carried out in Karyamekar Village, Garut Regency, on November 14-15, 2025, with the aim of increasing the understanding and capabilities of Micro, Small, and Medium Enterprises (MSMEs) in applying Islamic marketing ethics to their digital marketing activities. The program included conceptual training on the principles of Islamic marketing ethics—such as honesty, fairness, transparency, and prohibition of fraud—and practical guidance in creating digital marketing content that is in accordance with sharia values. The implementation methods consisted of lectures, interactive discussions, case studies, and hands-on practice using digital platforms. The results of the activity showed an 85% increase in participants' knowledge of Islamic marketing ethics, skills in creating ethical digital content, and the ability to utilize social media for more trustworthy and effective promotion. This activity is expected to encourage the creation of a more ethical, sustainable, and competitive MSME marketing ecosystem.
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