Support for Halal Certification and Digital Marketing to Improve the Performance of MSMEs in Suradita Cisauk Village
DOI:
https://doi.org/10.37726/myr5jn22Keywords:
Halal certification, digital marketing, MSME performance, QRIS, Community ServiceAbstract
The low rate of halal certification and limited use of digital marketing remain major obstacles to improving the competitiveness of MSMEs in Suradita Village, Cisauk Subdistrict. A survey of 69 MSME operators showed that only 18% hold halal certificates, 35% use social media for promotion, and 40% use QRIS as a digital payment method. These conditions have led to poor business performance and limited market expansion. This Community Service (PKM) initiative aims to enhance the knowledge and skills of MSME operators in the halal certification process, the implementation of digital marketing, and the use of digital payments to improve business performance. The methods employed included identifying needs through surveys and interviews, program planning, training, hands-on practice, guidance on preparing Halal Product Assurance System (SJPH) documentation, guidance on digital marketing and QRIS, as well as monitoring and evaluation using pre-test and post-test instruments. The results of the program showed significant improvements across all indicators: understanding of halal concepts increased from 40% to 85%; knowledge of halal certification procedures rose from 25% to 78%; the ability to prepare SJPH documents improved from 20% to 70%; the use of social media for promotion grew from 35% to 82%; the ability to create digital content from 25% to 65%, and the use of QRIS from 40% to 80%. The program also had positive impacts, including increased sales for 55% of participants, increased consumer trust (70%), improved efficiency of digital transactions (80%), and enhanced competitiveness of MSMEs (75%). Thus, guidance on halal certification and digital marketing has proven effective in enhancing the capacity and performance of MSMEs and supporting sustainable local economic development.
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