EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)

Pengaruh Pemasaran Syariah, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Di Tiktok Shop Pada Generasi Z Di Jepara

2025-06-30T11:58:39+00:00

The rapid development of e-commerce and social media has changed the landscape of consumer behavior, particularly among Generation Z. TikTok Shop is emerging as a significant platform in influencing purchasing decisions through creative and interactive content. In this context, sharia marketing is an important aspect, as awareness of Islamic values in consumption increases. This study aims to find out the TikTok Shop purchase decision in generation Z in Jepara which is influenced by sharia marketing, product quality, and price. The population in this study is Generation Z who use the TikTok Shop application in Jepara. Sampling was done using the purposive sampling method, with a sample of 100 respondents. The method used in the study is in the form of a quantitative method with multiple linear regression analysis through SPSS software version 30. The type of data in this study is from primary data, using a questionnaire. This study found that Sharia Marketing does not have a significant influence on purchase decisions, product quality has a significant influence on purchase decisions, and Price has a significant influence on purchase decisions. These findings confirm that the integration of sharia values in digital marketing strategies can increase product attractiveness among Generation Z. In addition, maintaining product quality and price remains crucial in maintaining consumer loyalty. The practical implication of this study is the need for business people to adopt a marketing approach that is in line with sharia principles and focus on improving product quality to meet the expectations of generation z consumers in Jepara who are increasingly selective.

Analisis Perbandingan Keputusan Masyarakat Menggunakan Bank Konvensional dengan Bank Syariah

2025-06-30T11:58:39+00:00

Individual decisions in choosing a financial institution are a crucial aspect influenced by the environment and quality of service. This study stems from the phenomenon of low public understanding of Islamic banking in Sukamerang Village, the dominance of conventional banks, and limited access to Islamic banking services. Observations show that most people, including members of the Majlis Taklim study group, are not clearly aware of, or even completely unaware of, Islamic banking services. Based on these findings, this study aims to identify the banking products used by the community and compare the community's decisions in choosing between conventional and Islamic banks in Kersamanah Subdistrict, Garut Regency. These findings are expected to contribute to improving Islamic financial literacy and more inclusive policy-making. The method used in this study is a qualitative approach, specifically a descriptive research type. The primary data sources were obtained from interviews and observations with the village head and residents of Sukamerang Village, involving 30 informants. Based on the research findings, it can be concluded that the residents of Sukamerang Village utilize both conventional and Islamic banking services, with a stronger preference for conventional banks. This is due to factors such as ease of access, proximity, and long-standing usage habits. However, Islamic banks are beginning to be chosen for certain aspects, such as opening accounts for children, ease of applying for business capital, and work-related reasons. The most commonly used services include savings, KUR products, and transaction services such as transfers, cash deposits and withdrawals, e-commerce top-ups, and electricity token purchases. Preference for conventional banks is also evident in terms of the number and frequency of transactions, as well as the use of digital payment methods such as SMS and mobile banking. These findings highlight the need to improve literacy and access to Islamic banking services to make them a more competitive alternative among the public.

Analisis Penghasilan Monetisasi Google AdSense Pada Website Prakata.Id Dalam Perspektif Ekonomi Syariah

2025-06-30T17:02:11+00:00

The migration of mass media to the internet has made many digital advertising companies appear, one of which is Google AdSense as the largest advertising company opening advertising services. Prakata.id is one of the websites that has collaborated with Google AdSense, indexed by search engines, and is a source of website income. The purpose of this research is to find out the mechanism of cooperation and monetisation of Google AdSense with the Prakata.id website and to find out the monetisation income of Google AdSense on the Prakata.id Website from a sharia economic perspective. The method used in this research is descriptive qualitative method, primary data sources obtained from interviews and observations about Google AdSense monetisation on the website to the editorial board of the Prakata.id Website, National Press Journalists, Members of the Purwakarta Online Journalists Association, Legal observers. Data analysis techniques use data reduction, data display, and data verification. The conclusion of this research is that the cooperation between Prakata.id Website and Google AdSense starts from the publisher of Prakata.id website providing ad slots, ad serving by Google AdSense, and getting monetisation results. Furthermore, the income from Google AdSense monetisation cooperation on the Prakata.id Website is not yet in accordance with Islamic economics. Because policies related to unique content are still unclear and there are no indicators that show which parts of website content Google considers not in accordance with AdSense policies. In addition, publishers do not have the right to propose profit sharing if there is an excess of achieving the viewer target. The type of shirkah in Google AdSense monetisation cooperation with Prakata.id Website is syrikah abdan, with Google AdSense capital as a digital advertising service provider, while Prakata.id Website as a publisher or publisher of advertisements.

Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah Outlet Cantik Mart Plered Purwakarta

2025-06-30T17:01:07+00:00

Cosmetics are one of the products offered to meet consumers' secondary needs and desires to look more beautiful and attractive. Since the majority of the population in Indonesia is Muslim, the certainty of a product's halal status is an important consideration. The development of halal cosmetics in Indonesia has seen significant growth. This is marked by the emergence of various cosmetic companies with different brands. One of the most well-known cosmetic brands in society is Wardah. The purpose of this study is to determine the influence of halal labeling on purchasing decisions for Wardah cosmetic products at the Cantik Mart Plered Purwakarta outlet, as well as to measure the extent of this influence on purchasing decisions. This research uses a quantitative descriptive method with a population of 112 respondents and a sample using the purposive sampling technique calculated using the Slovin formula with a 5% error rate, resulting in a sample size of 87 respondents. The results of this study can be concluded that the Halal Label has an influence on consumers' decisions to purchase cosmetics at the Wardah Cantik Mart Plered Purwakarta outlet. This is evidenced by the calculated t-value being greater than the table t-value (10.059 > 1.98827) with a significance level less than 0.05 (0.000 < 0.05). Based on these data, it can be stated that the Halal Label has a significant influence. The extent of the Halal Label's influence on purchasing decisions can be seen from the T-test results, which yielded an R-square value of 0.571. Thus, the results of this study indicate that the Halal Label influences purchasing decisions by 57.1%, while the remaining 42.9% is influenced by variables outside the scope of this study.

Analisis Pemahaman Masyarakat Desa Pasirmunjul Sukatani Purwakarta Pada Bank Syariah

2025-06-30T17:23:55+00:00

Based on field observations in Pasirmunjul Village, Sukatani, Purwakarta, a number of issues were identified that reflect the suboptimal role of Islamic banks in the economic life of the community. First, limited physical access to Islamic financial institutions means that people have to travel long distances to the city center to conduct transactions. Second, the large number of majelis taklim (Islamic study groups) has not been utilized as a medium for educating people about the Islamic banking system. Third, the majority of the community are still customers of conventional banks due to the lack of information and socialization about Islamic banks. Fourth, MSME players in this village still apply for capital through conventional banks because it is difficult to reach Islamic financial institutions. This condition shows a gap between the potential of Islamic values that live in the community and the implementation of the Islamic financial system in their economic practices. The purpose of this study is to determine the knowledge and understanding of the community of Pasirmunjul Sukatani Purwakarta Village regarding Islamic banks. This study uses a qualitative descriptive method, with primary data obtained from interviews and observations with village officials and the community of Pasirmunjul Sukatani Purwakarta Village, involving 28 informants. The conclusion of this study is that the knowledge of the people of Pasirmunjul Sukatani Purwakarta Village about Islamic banks is still limited to knowing that Islamic banks exist, but they do not clearly understand the mechanisms and operations of Islamic banks, nor do they know the products and services offered by Islamic banking institutions. Furthermore, the understanding of the people of Pasirmunjul Sukatani Purwakarta Village regarding Islamic banks is still limited to mere awareness, and only a portion of the community has a clear understanding of Islamic banks. The lack of understanding among the community regarding Islamic banks is due to the limited information and education provided by Islamic banks. As a result, the potential for the development of Islamic banking in the area is hindered, and the community cannot optimally utilize Islamic financial services in accordance with the more ethical and inclusive principles of Islamic banking.